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We’ve grown Western Union’s social care requests by 50x in the last three years. In order to handle this increase, we needed the right technology for our team to support customers in 200 countries and across several languages. Using Sparkcentral has enabled our team to scale seamlessly and focus on what they do best – caring for our customers!

Karen O’Brien, VP of Global Social Media at Western Union

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Power low effort 1:1 service interactions

The Sparkcentral Customer Engagement Platform

Social Customer

For your customers

From Twitter to Facebook to Messenger and beyond, make it easy for your customers to reach you and value their time by providing full service resolution no matter the channel.

customer service agent

For your agents

Make it easy and enjoyable for them to do their work by getting the right messages to the right agent at the right time. Go one step further by arming them with complete and contextual customer information.

customer service manager

For your business

Have visibility into team performance and lower the cost of servicing customers. Track and measure customer satisfaction, evaluate agent performance and use your data to optimize your team’s effectiveness.


Our guests don’t see the difference between digital and physical customer experiences. Sparkcentral helps us enhance the care we are provide digitally and build and maintain personal connections.

Mike Byrom, Director, Guest Experience, WestJet

Enterprise Integrations

Eliminate fragmented customer experiences that make customers jump from channel to channel and serve them on social channels in the same way as phone and chat.

  • Collect and verify personally identifiable information (PII) in a secure manner
  • Build a comprehensive picture of the customer by pulling in important contact attribute information from your CRM platform
  • Incorporate customer interactions on social channels into the overall customer record
crm api integration


When we found Sparkcentral, the first thing we loved was the clean and simple user interface. From there we discovered that the platform fit really well with our needs from a partnership perspective we found it a pleasure to work with the Sparkcentral team.

Helen Wang, Sr. Manager, Training & QA, Sunrun

social customer service
November 18, 2016

Sparkcentral raises $20 Million growth investment

SAN FRANCISCO and HASSELT, November 18, 2016 — Sparkcentral, the leading enterprise digital customer engagement platform, today announced $20 million in new funding. In support of its successful international gr...

social and mobile customer service

Making the Case for Social Customer Service

Download this free eBook to learn about the steps that management at companies like Uber, Zappos, and Dropbox took to offer social customer service the right way. You’ll come away with key insights and guidance on proving the ROI of investing in needed processes and technology.

Resolve 100% of customer issues securely, quickly, and at scale