WhatsApp Business API

Sparkcentral for WhatsApp Business is a way for businesses to safely and reliably engage and manage conversations with customers — at scale. The WhatsApp Business API program is opening with limited availability. Sparkcentral is a WhatsApp Business Solution Provider that can provide businesses early access to this program.


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See our press release

Sparkcentral for WhatsApp Business

WhatsApp is used by more than 1.5 billion people in over 180 countries. Businesses are hacking the consumer app for a presence on WhatsApp today… They need an efficient messaging tool to communicate with their customers at scale. Enter Sparkcentral for WhatsApp Business.

Brands like KBC Bank & Insurance, citizenM, ENGIE Electrabel, and Elsevier are exploring the use of WhatsApp for customer care together with Sparkcentral today, with the goal to improve customer experience, streamline customer care operations, and reduce cost to serve.

“Our customers make enthusiastic use of this opportunity (to message with KBC via WhatsApp) and appreciate the fact that we help and speak to them through their favorite channel. To now scale and offer WhatsApp Business to all our customers, we are pleased to work with Sparkcentral and their enterprise messaging customer service platform.” – Karin Van Hoecke, General Manager for Mass Retail, KBC’s Belgium Business Unit.

“Leading the way by innovation in the hotel industry is an important part of the citizenM culture and this includes the way we communicate with our citizens. WhatsApp is definitely the right channel to enable us to offer this type of intimate service. Together with Sparkcentral we will be leading the way in how we manage conversations via Whatsapp and our other existing messaging channels at scale.” – Jeremy Walder, citizenConnect manager, citizenM.

“This extension of the Sparkcentral platform to WhatsApp Business will increase our contact channels to the benefit of our customers while reducing their effort and providing them quick and excellent service.” – Jan De Smet, Head of Customer Service, ENGIE Electrabel.

“More communication with customers is better — there is no question about that. With the right strategy, more engagement can happen without increasing cost. We have to use this opportunity to redefine how engagement happens. Customer engagement is a goldmine for businesses; it just has to be executed properly.”

Joe Gagnon, CEO, Sparkcentral

Use Cases for Customer Engagement

Use cases can span from simple outbound notifications:

  • booking or purchase confirmations
  • order receipts
  • delivery notifications
  • payment or appointment reminders
  • two-factor authentication

to customer service and support:

  • billing inquiries
  • product updates
  • engagement with personal advisors
  • customer onboarding activities
  • handling of urgent issues

Sparkcentral provides one centralized agent dashboard and reporting to provide personalized customer service on social media and messaging combined so that new channels are fully integrated on day 1, not new siloes in your customer service ecosystem. With messaging, experience shows that with a team of only ~20% the size of a traditional voice agent pool, or 80% of a live chat pool, companies can provide significantly better service levels than before.


Ready to Explore WhatsApp Business with Us?

When you put Sparkcentral to use, you receive more than a proven platform. You also get expert guidance and playbooks designed to make your team more successful.