This way to exceptional (and scalable) social customer care
Build better connections when it matters most with Sparkcentral by Hootsuite’s social customer service solution.
![sparkcentral first hero image](https://images.ctfassets.net/ta4ffdi8h2om/2OkfMKgIWcxTBSZi5Q9OJ5/491a29fb7c31218818c23e93d7ad9208/sparkcentral_first_hero.png?w=1200&h=1561&fm=webp&q=75)
Meet your customers where they already are
Manage every interaction from one place
View all your customer conversations from a unified dashboard in Sparkcentral, with over a dozen product integrations—including WhatsApp Business, social media, live chat, SMS, and more.
![manage every interaction graphic image](https://images.ctfassets.net/ta4ffdi8h2om/3QifrRdep6qMsKtzKrI4y8/8819509e2707c76c5c2211d583340280/manage_every_interaction_graphic.png?w=1200&h=960&fm=webp&q=75)
Resolve problems faster
Improve response times while still delivering the natural and empathetic responses your customers expect by automating, prioritizing, and triaging conversations across multiple channels in real-time.
![resolve problems faster graphic image](https://images.ctfassets.net/ta4ffdi8h2om/3DvYYxmX4BB87qbER4u6hQ/47f0e1f7fe9efb56ae8ba9409f6442c3/resolve_problems_faster_graphic.png?w=1200&h=960&fm=webp&q=75)
Get a full view of your customers
Easily integrate your CRM and contact center data platforms so your teams have all the context they need to provide seamless and personal customer service.
![full view graphic image](https://images.ctfassets.net/ta4ffdi8h2om/3mF3gGWoYnkwbgqDVl78Cq/780b2ab008bc3c1d6c80a1d4c165cbcf/full_view_graphic.png?w=1200&h=960&fm=webp&q=75)
Work smarter as you scale
Improve performance with real-time productivity and engagement reporting that lets you track and measure your team’s success, so you can be dynamic and efficient even as you grow.
![work smarter graphic Image](https://images.ctfassets.net/ta4ffdi8h2om/673wUEdS6aGYXgaBQ8kJSd/45126dc3b596c4ca75da1366fb4d509a/work_smarter_graphic.png?w=1200&h=960&fm=webp&q=75)
One platform to manage all your channels
Step up your social customer care game
Meet Your Retail Customers on Their Favorite Channels
How retailers can deliver amazing customer experiences with social messaging.Learn moreSolve 4 Common Customer Care Challenges with Social Messaging
Make life easy for your customers (and your customer care team)Learn more