Coming out of Opus Research’ Conversational Commerce Conference, where I contributed my perspective on what is needed to take “conversational commerce” to scale on a panel with various colleagues from the industry, I kept pondering one of the questions that this conference raised: Do consumers want a brand relationship. And what does it really mean to have a “relationship with a brand.” Is that even possible?

When I turned to Twitter a few days later, that exact question has been raised. A very lively discussion unfolded there over the past few days. Various customer engagement industry experts chimed in – but did they reach a conclusion? I won’t tell, so please enjoy this Twitter Moment to find out…

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